News Releases

Core Brands Launches Breakthrough Dealer Portal and Wins Product Awards at CEDIA 2015

PETALUMA, Calif., Nov. 16, 2015 /PRNewswire/ -- Core Brands, a Nortek, Inc. company (Nasdaq: NTK) and a leader in home entertainment and control technology solutions, launched its new Dealer Portal at CEDIA 2015, where it also received three new product awards. Residential Systems and Twice magazines presented the new ELAN Intercom and SpeakerCraft LCR FIVE series with a 2015 Best of Show Award, and CE Pro honored the upcoming SpeakerCraft Atmos Height Module with a 2015 BEST Award in the Loudspeaker category.

"Our new Portal simplifies the ordering process, saving dealers time so they can focus on their customers," said Core Brands President Joe Roberts. "Dealers can check inventory status and place orders at their convenience — anytime, from anywhere. Once orders are placed, they can track processing and shipping status. And the Portal offers access to the full library of product manuals, installation guides and other support materials. This is a major element in our exceptional service commitment."

The Portal offers product solutions to fully equip dealers for any project, with access to products from ELAN, SpeakerCraft, Panamax, Gefen, Sunfire, Furman, Niles and Xantech. It also enables dealers to order CI-targeted products from Core Brands' Nortek sister companies, starting with Omnimount, Broan-NuTone and Nortek Security & Control.

The Best of Show Award from Residential Systems and Twice honored outstanding products exhibited at CEDIA 2015. The ELAN Intercom and new SpeakerCraft LRC FIVE In-Wall speakers were selected by an anonymous panel of professional integrators and journalists who inspected all entries on the CEDIA show floor. ELAN Intercom delivers two-way video and full duplex audio, plus away-from-home features including a first-ever paging into the home from a remote location. The new SpeakerCraft in-walls are two of eight new models introduced at CEDIA, continuing the SpeakerCraft legacy of audio innovation.

The 6th Annual CE Pro BEST Awards recognized new products and technologies for custom electronic products. The SpeakerCraft In-Wall Height Module is the world's first Dolby Atmos-enabled in-wall speaker and was selected as an award-winner by a panel of industry leaders, along with the editors of CE Pro.

"Our mission is to delight our customers with exceptional service, innovative products and market-leading programs," said Roberts. "The new Dealer Portal creates another exceptional service touchpoint, making it easier than ever to do business with us. And the awards from Residential Systems, Twice and CE Pro illustrate our ongoing product innovation. Everyone on the Core Brands team is committed to bringing our dealers the products and solutions they need for their future success."

About Core Brands

Headquartered in Petaluma, California, Core Brands combines the product and marketing strengths of iconic and award-winning audio, power management and control brands including ELAN®, SpeakerCraft®, Gefen®, Niles®, Panamax®, Proficient®, Furman®, Sunfire®, BlueBOLT® and Xantech® to deliver a portfolio of connected home solutions to its channel partners and end users. For further information, visit

Core Brands is a subsidiary of Nortek, Inc. (Nasdaq: NTK), a global diversified company with leading brands and innovative, technology-driven products and solutions for lifestyle improvement at home and at work. For further information, please visit

Press contact:

Joe Roberts
President, Core Brands, 707-283-5900

SOURCE Nortek, Inc.